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April 2021, The Month That was....

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Progress Report April 2021 This is the regular series of articles we posted our monthly progress. This is the report of April 2021.   We built a momentum in February 2021, retained it in March 2021, and April 2021, What a month.  We shifted this website to a new system in December 2020. Promoting it a bit from January 2021 and the first four months are awesome.  Despite the second wave of pandemic stuck in April, our sales still moves to the north in April. We got love of so many customers that we lost count.  This is all despite of...

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Anokhi Ada Scrunchies is now more than 300 design strong.

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Anokhi Ada Scrunchies is now more than 300 design strong.

In February 2021, we launched our 200th Design of Anokhi Ada Scrunchie.  After the awesome month of February, in March, we launched our 300th design/colour of Anokhi Ada Scrunchies. In fact we now have almost 350 design / colour.  Below is our 300th design.  So far, our journey is too good. It is like a dream run for us. March 2021 was more awesome than February.  In March, we got our first bulk order. We send samples and the customer liked them so much that she ordered same colour scrunchies in bulk.  The product development cycle does not stop here. We...

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Anokhi Ada Scrunchies is Trending Keyword in March 2021

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Wow, we never expect this.  "Anokhi Ada Scrunchies" is a trending keyword in March. See the Google search console views. (Google Search Console is a Google tool to examine search queries pointing to your website See Here)   Isn't it wonderful. We started taking our website seriously just 3 months back. Also we started making scrunchies only in October 2020.  We only do advertisement on Google Shopping Ads and occasionally on Instagram, yet we are seeing this result. This is quite encouraging that our users like us.  Also, I google ads report shows that "Anokhi Ada Scrunchies" is getting at least...

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Customer Support Always Count - March 2021

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 March 2021 end with a load of positive note. We never sold this much products on our website.  As I said earlier, we now have the largest scrunchie collection online in India, and it is growing continuously. We don't know other private website stats, but we sold a large number of scrunchies this march (I am not disclosing the number).  How we achieve this feet despite having our known shortcoming. Our shortcomings are listed below: We don't have a great design of our website (though the navigation is very simple and it is easy to access anything from the navigation menu)...

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Anokhi Ada Scrunchies is now the largest online collection in India

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We started selling hair accessories from May 2015. You can read here how we started this venture.  We only sell online with no physical shop as this venture is operating from my garage. Last year, around this time when COVID-19 lockdown was started, I was busy setting a physical shop in Ameer Nisha Market in Aligarh (Ameer Nisha is a famous ladies market in Aligarh, UP). Our shop ran only for five days and after that the great Indian Lockdown started. We were really clueless what to do. Our online business got a huge hit. All packages in transit got cancelled...

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