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COVID-19 Updates: May 11, 2021 Tamil Nadu Govt announced a complete lockdown across the state to curb the spread of Covid-19. The lockdown will be in force from today, May 10th to May 24th. In view of full lockdown, only essentials services which includes Food and Medicine are permitted, rest all services stand suspended till further notice. Tamil Nadu Order will be dispatched after confirmation.  May 10, 2021 We wish you and your family is safe during this second COVID wave. Thanks God, till date we and our team is safe in this turbulent period.  We are still up and running in May. We regularly delivering...

In February 2021, we launched our 200th Design of Anokhi Ada Scrunchie.  After the awesome month of February, in March, we launched our 300th design/colour of Anokhi Ada Scrunchies. In fact we now have almost 350 design / colour.  Below is our 300th design.  So far, our journey is too good. It is like a dream run for us. March 2021 was more awesome than February.  In March, we got our first bulk order. We send samples and the customer liked them so much that she ordered same colour scrunchies in bulk.  The product development cycle does not stop here. We...

Wow, we never expect this.  "Anokhi Ada Scrunchies" is a trending keyword in March. See the Google search console views. (Google Search Console is a Google tool to examine search queries pointing to your website See Here)   Isn't it wonderful. We started taking our website seriously just 3 months back. Also we started making scrunchies only in October 2020.  We only do advertisement on Google Shopping Ads and occasionally on Instagram, yet we are seeing this result. This is quite encouraging that our users like us.  Also, I google ads report shows that "Anokhi Ada Scrunchies" is getting at least...

 March 2021 end with a load of positive note. We never sold this much products on our website.  As I said earlier, we now have the largest scrunchie collection online in India, and it is growing continuously. We don't know other private website stats, but we sold a large number of scrunchies this march (I am not disclosing the number).  How we achieve this feet despite having our known shortcoming. Our shortcomings are listed below: We don't have a great design of our website (though the navigation is very simple and it is easy to access anything from the navigation menu)...

We started selling hair accessories from May 2015. You can read here how we started this venture.  We only sell online with no physical shop as this venture is operating from my garage. Last year, around this time when COVID-19 lockdown was started, I was busy setting a physical shop in Ameer Nisha Market in Aligarh (Ameer Nisha is a famous ladies market in Aligarh, UP). Our shop ran only for five days and after that the great Indian Lockdown started. We were really clueless what to do. Our online business got a huge hit. All packages in transit got cancelled...