Blog

The Big Mistake I make a big mistake in starting of my Anokhi Ada and I am now regretting it.  When I started this venture, I know only two things one is how to teach and another is programming. Me and my friend Adnan discussed on so many things to start.  We thought about selling online and we discussed and brain storm what to sell online. Then how we zeroed on jewellery it was a complete story for another day.  Finally we decided that we will sell hair accessories online. But the hair accessory is a low cost item, how can we...

Today, we launched our 200th fabric scrunchie. Now we have 201 designs of fabric scrunchies in our catalog.  The new design is awesome. We love it as we love our customers. You can see by your own. Below is our 200th design (You can buy it here).  And below is our 201th design (Buy Here) When we started in 2015, we sell only headbands and hair clips. We sold almost lakh of headbands and lakhs of hair clips. We started making scrunchies during lockdown and faced a lot of problems.  After seeing a lot of YouTube videos and tutorials about scrunchies,...

One of the problem which we faced about scrunchies is that what elastic should we put in scrunchie.  Scrunchies are preferable for hair because they cause less hair break. Also if you want your hair lose, you may wear them in your hand. So a scrunchie must be comfortable in both hair and hand.  If we put 3 mm round elastic (which is used in most hairbands), the Scrunchie will be too hard for hand, also it will also cause hair loss of you wear them too tightly.  So we used quarter inch (6mm) flat elastic in all our scrunchies....

It all started with 'need'.  One fine day in 2013, school diary of Sarah has a noting by her class teacher which says that "All girl students have to wear blue plastic headbands".  If was like the headband in the pic below.  Our colony in Faridabad has only one big school and maximum students from the school belongs to the same colony. Sainik Colony in Faridabad has a small market which contains two stationary shops at that time.  When we reached the shop, almost all blue headbands were already sold out. The headband cost nothing. It was almost 30 Rs...

"Honesty is the best policy"  We read it from our childhood. Unfortunately, most people did not buy it. They knew it but did not follow it.  This is because honesty is expensive. It did not come cheap, it is associated with a cost, and the cost is too heavy.  At AnokhiAda.com, our main USP is honesty. We never commit a promise which we cannot fulfill. We are so committed to it that we did not care about the cost due to it.  For example, we never did false promise that we deliver our orders in one day (as we don't...